An Introduction to Revenue Management For The Hospitality Industry 1th edition
ISBN:0131885898
ISBN13:9780131885899
Publisher:Prentice Hall
Authors:Kimberly A. Tranter, Kimberly Tranter, Trevor Stuart-Hill, Juston Parker
An Introduction to Revenue Management For The Hospitality Industry Description
Introduction to Revenue Management for the Hospitality Industry 1 Edition Addressing an emerging course in hospitality management, this one-of-a-kind book outlines the basic elements of the revenue management process and the keys to effective revenue management planning. Using the Rev MAP model as a guiding framework, it shows how to develop, implement, and evaluate a strategic management process. Professional profiles highlight key issues and career paths, while application chapters relate material to each segment of the hospitality industry. A final chapter looks at trends and forecasts the future evolution of this important new field.